Research

Keyword Research

Build stronger organic rankings across Amazon, Walmart, and Wayfair increase product discoverability and drive more sales without relying entirely on paid ads.

  • Buyer Intent Keyword Clustering
  • Search Volume & Ranking Opportunity Analysis
  • Catalog Wide Keyword Strategy

Terms Analyzed

500k+

per catalog

Wasted Terms Cut

-46%

from active targeting

New Opportunities

+280

winnable terms

Refresh

90 days

cadence

Live Performance Snapshot

Tracking
Overview

What Keyword Research Actually Involves

Keyword research is more than finding high volume terms. We identify keywords based on relevance, buyer intent, ranking potential, and conversion opportunity per platform.

We analyze search behavior, competitor listings, and catalog performance, then cluster and map the strongest terms across your listings and PPC campaigns.

What's Included

Everything Behind the Service

A complete approach designed to turn strategy into measurable results.

Root and Long Tail Keyword Discovery

Identify high volume, mid volume, and long tail search terms your customers actually use.

Competitor ASIN Keyword Analysis

Uncover high value keywords driving visibility across your top competitors on Amazon, Walmart, and Wayfair.

Keyword Difficulty and Opportunity

Prioritize terms based on competition, relevance, ranking potential, and commercial value.

Seasonality and Demand Trends

Track monthly search demand to plan launches, promotions, inventory, and advertising.

Backend Search Term Optimization

Build optimized backend search term sets for stronger indexing and keyword coverage.

Negative Keyword Opportunities

Identify irrelevant and low intent terms to improve PPC targeting and reduce wasted spend.

PERFORMANCE BENCHMARKS

What Stronger Multi-Channel Performance Looks Like

Illustrative outcomes from optimized multi-channel accounts. We model your opportunity using your actual numbers during the consultation.

Terms Analyzed

500k+

per catalog

Wasted Terms Cut

-46%

from active targeting

New Opportunities

+280

winnable terms

Refresh

90 days

cadence

Keyword Opportunity Discovery

Illustrating how stronger keyword targeting and coverage can translate into sustained product growth across every platform.

Before SellerifyAfter Sellerify
JanFebMarAprMayJunJulAugSepOctNovDec

Performance Shift

Relevant Term Coverage89%
Targeting Precision81%
Long-Tail Capture70%
Wasted Terms32%
HOW WE WORK

Your Week by Week Keyword Research Roadmap

A disciplined roadmap from audit to scale, with clear actions and visibility at every stage.

  1. Step 01 · WEEKS 1–2

    Search Data & Competitor Research

    Analyze search terms, competitor listings, category opportunities, and existing keyword performance across each platform.

  2. Step 02 · WEEKS 1–2

    Keyword Validation & Cleanup

    Remove duplicates, irrelevant terms, low intent searches, and keywords with limited conversion potential.

  3. Step 03 · WEEKS 2–3

    Intent Clustering & Opportunity Scoring

    Cluster keywords by shopper intent and prioritize based on relevance, demand, competition, and ranking opportunity.

  4. Step 04 · WEEKS 2–3

    Listing Keyword Mapping

    Map priority keyword clusters to the right listings, backend search terms, and PPC campaigns.

  5. Step 05 · WEEK 3 ONWARD

    Strategy Implementation & Optimization

    Implement the keyword roadmap across listings and campaigns, then continue monitoring performance and identifying new opportunities..

FAQs

Keyword Research FAQs

Still have questions? Book a free consultation and we’ll review them in the context of your Amazon account, goals, and current advertising performance.